Saturday, May 5, 2018

Creative Signage Gets Attention on Highway to Sooke


The Ministry of Transportation recently worked with DeerSafe member Dana Livingstone to create an eye-catching sign on Highway 14 to Sooke. The electronic signs are used to warn drivers of seasonal road hazards, and this was one of the most timely messages to convey to the driving public.

Dana Livingstone, an East Sooke resident, has long been concerned about the deer that are regularly hit on the highway. She was inspired to approach the Ministry of Transportation when she observed a doe with a badly broken back leg bravely nurse her fawn for weeks before disappearing, having given him the best chance at life that she could.

Wildlife collisions have been identified as a concern for drivers. At this time of year when one deer is spotted at the side of the road or highway others will be close behind; the fawns. Municipal “leaping deer” signs are small and often overlooked, rarely mitigating vehicle/deer collisions as they are left up all year.

The potential for these electronic road hazard signs to warn drivers at peak seasons for wildlife movement cannot be overstated. Drivers across the province would benefit from these timely signs, as they could be updated for species that are relevant to particular regions.

Thank you to the Ministry, and to Dana Livingstone for the idea and the hard work to make this happen. 

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